Programmatic audio is gaining serious traction, transforming how brands reach and engage listeners, writes Rowan Hamill, Director of Business Development at AdsWizz. The momentum is fast and only accelerating. This is just the beginning. With its distinct advantages, programmatic audio is quickly becoming a core pillar of the digital marketing landscape.
In today’s world of digital audio, where listeners’ preferences evolve at the speed of a swipe, advertisers and publishers face a challenge: How can they maximize campaign effectiveness and monetization while staying nimble in their strategies? Enter Phase II of future episode targeting and forecasting, the next step in revolutionizing the way we approach podcast...
Take a look at this new piece in The Drum by Garrison Dua, VP of Demand, North America! In 2024, US digital audio ad spend reached $7.12bn, a 6.8% increase from the year before, according to eMarketer. If digital audio isn’t part of your media strategy, you’re leaving opportunity on the table. At AdsWizz, I’ve...
Audio advertising is moving faster than ever, and the brands that embrace these changes are the ones seeing the biggest wins. With the rise of audio adtech, advertisers have more tools than ever to connect with audiences in impactful ways. With all this innovation, where should advertisers focus, what trends are shaping digital audio, and...
The AdsWizz Global Publisher Summit brought together industry leaders, innovators, and experts to explore what’s next for digital audio monetization. From AI-driven personalization and programmatic breakthroughs to privacy-focused identity solutions, the summit was a front-row seat to the advancements shaping digital audio in 2025 and beyond. For publishers, the insights shared were more than just...
Confidence in digital advertising comes from control—control over where ads run, how they perform, and whether they align with brand values. As audio advertising surges in popularity, advertisers and agencies seek greater transparency, stronger brand safety measures, and more refined tools to combat fraud and ensure their message reaches the right audience in suitable environments....
From morning podcasts to curated playlists, audio is integral to daily life – shaping how we connect, unwind, and stay informed. For brands, that means one thing: if programmatic audio isn’t already part of your advertising strategy, you need to catch up.
Imagine a world where a brand’s message is experienced fully—where audio seamlessly blends with video, social media, and interactive engagement to create advertising moments that captivate audiences. That world isn’t a distant vision; it’s happening now. Digital audio has evolved beyond traditional listening, becoming a multi-platform powerhouse. Today’s audiences listen, watch, share, and interact, turning...
We’ve all heard it before: third-party data is out, first-party data is in, and contextual advertising is the future. The shift is undeniable; however, many discussions still revolve around the most basic examples, such as hearing an ad for workout gear while listening to an exercise playlist. Yes, that’s a good use of contextual targeting,...
What happens when you gather the biggest minds in digital audio under one roof? You get a high-energy, insight-packed, future-focused day that pushes the industry forward. On February 11, 2025, AdsWizz Audio Days Milan brought together brands, agencies, and media professionals to explore the rapidly evolving world of digital audio advertising. Featuring market-shaping data, bold...