Take a look at this new piece in The Drum by Garrison Dua, VP of Demand, North America! In 2024, US digital audio ad spend reached $7.12bn, a 6.8% increase from the year before, according to eMarketer. If digital audio isn’t part of your media strategy, you’re leaving opportunity on the table. At AdsWizz, I’ve...
AdsWizz Global Publisher Summit Recap
The AdsWizz Global Publisher Summit brought together industry leaders, innovators, and experts to explore what’s next for digital audio monetization. From AI-driven personalization and programmatic breakthroughs to privacy-focused identity solutions, the summit was a front-row seat to the advancements shaping digital audio in 2025 and beyond. For publishers, the insights shared were more than just...
How Brand Safety Can Make or Break Your Digital Audio Ad Strategy
Confidence in digital advertising comes from control—control over where ads run, how they perform, and whether they align with brand values. As audio advertising surges in popularity, advertisers and agencies seek greater transparency, stronger brand safety measures, and more refined tools to combat fraud and ensure their message reaches the right audience in suitable environments....
How Programmatic Audio is Revolutionizing Brand Engagement
From morning podcasts to curated playlists, audio is integral to daily life – shaping how we connect, unwind, and stay informed. For brands, that means one thing: if programmatic audio isn’t already part of your advertising strategy, you need to catch up.
Grow Your Digital Audio Advertising with More Channels and Formats
Imagine a world where a brand’s message is experienced fully—where audio seamlessly blends with video, social media, and interactive engagement to create advertising moments that captivate audiences. That world isn’t a distant vision; it’s happening now. Digital audio has evolved beyond traditional listening, becoming a multi-platform powerhouse. Today’s audiences listen, watch, share, and interact, turning...
How First-Party Data and Contextual Targeting Are Transforming Audio Ads in 2025
We’ve all heard it before: third-party data is out, first-party data is in, and contextual advertising is the future. The shift is undeniable; however, many discussions still revolve around the most basic examples, such as hearing an ad for workout gear while listening to an exercise playlist. Yes, that’s a good use of contextual targeting,...
AdsWizz Audio Days Milan 2025 Recap
What happens when you gather the biggest minds in digital audio under one roof? You get a high-energy, insight-packed, future-focused day that pushes the industry forward. On February 11, 2025, AdsWizz Audio Days Milan brought together brands, agencies, and media professionals to explore the rapidly evolving world of digital audio advertising. Featuring market-shaping data, bold...
How Audio Advertising is Redefining Marketing in 2025 (and Beyond)
Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing! With digital audio advertising spending in North America projected to hit $9 billion by 2028, the medium’s rapid expansion and disruptive potential are undeniable. Audio is no longer just growing; it has become a transformative force in how brands connect...
Engage Diverse Audiences in Digital Audio with Multicultural Targeting
Connecting with audiences today means more than understanding basic demographics because it requires authentic engagement. To support brands in achieving this, our latest eBook, Advanced Targeting in Digital Audio Advertising, introduces innovative tools for fostering deeper audience connections. At the forefront is multicultural targeting, a strategy that honors the diverse identities of audiences, fostering meaningful...
How Audio Innovation is Redefining Brand-Consumer Connections
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America! Digital audio is a powerful bridge, allowing brands to forge meaningful connections with consumers. Thanks to advances in streaming technology and the meteoric rise of podcasts, audio has transformed into an engaging medium that allows brands to connect with...