Confidence in digital advertising comes from control—control over where ads run, how they perform, and whether they align with brand values. As audio advertising surges in popularity, advertisers and agencies seek greater transparency, stronger brand safety measures, and more refined tools to combat fraud and ensure their message reaches the right audience in suitable environments....
From morning podcasts to curated playlists, audio is integral to daily life – shaping how we connect, unwind, and stay informed. For brands, that means one thing: if programmatic audio isn’t already part of your advertising strategy, you need to catch up.
Imagine a world where a brand’s message is experienced fully—where audio seamlessly blends with video, social media, and interactive engagement to create advertising moments that captivate audiences. That world isn’t a distant vision; it’s happening now. Digital audio has evolved beyond traditional listening, becoming a multi-platform powerhouse. Today’s audiences listen, watch, share, and interact, turning...
We’ve all heard it before: third-party data is out, first-party data is in, and contextual advertising is the future. The shift is undeniable; however, many discussions still revolve around the most basic examples, such as hearing an ad for workout gear while listening to an exercise playlist. Yes, that’s a good use of contextual targeting,...
What happens when you gather the biggest minds in digital audio under one roof? You get a high-energy, insight-packed, future-focused day that pushes the industry forward. On February 11, 2025, AdsWizz Audio Days Milan brought together brands, agencies, and media professionals to explore the rapidly evolving world of digital audio advertising. Featuring market-shaping data, bold...
Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing! With digital audio advertising spending in North America projected to hit $9 billion by 2028, the medium’s rapid expansion and disruptive potential are undeniable. Audio is no longer just growing; it has become a transformative force in how brands connect...
Connecting with audiences today means more than understanding basic demographics because it requires authentic engagement. To support brands in achieving this, our latest eBook, Advanced Targeting in Digital Audio Advertising, introduces innovative tools for fostering deeper audience connections. At the forefront is multicultural targeting, a strategy that honors the diverse identities of audiences, fostering meaningful...
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America! Digital audio is a powerful bridge, allowing brands to forge meaningful connections with consumers. Thanks to advances in streaming technology and the meteoric rise of podcasts, audio has transformed into an engaging medium that allows brands to connect with...
Are You Ready to Transform How You Connect with Your Audience? AdsWizz’s enhanced Second Screen Retargeting goes beyond simply delivering ads—it creates engaging, influential ad experiences. Combining the immersive power of audio ads with the eye-catching appeal of display ads, this cutting-edge solution extends brand reach, makes messages memorable, and delivers tangible, measurable outcomes. Why...
Captivating audiences demands going beyond conventional demographic metrics. That’s why we’ve introduced our new eBook, Advanced Targeting in Digital Audio Advertising. This resource delves into cutting-edge, data-driven strategies to help brands forge deeper connections with their listeners. One standout innovation we cover is location targeting—a strategy that redefines accuracy in audio advertising. By honing in on...